ANT Expands iTV Content Offering with Games4TV from Iacta
ANT Fresco®-specific games now available to service operators
Cambridge, UK, 25 February 2003
ANT Limited, a leading provider of browser-based content rendering solutions for TV and consumer electronics, has today announced that the popular Games4TV games package from interactive TV developer, Iacta LLC, is now available for the ANT Fresco Browser. As part of the strategic partnership, Iacta has developed games specifically for service operators that have adopted ANT Fresco as their interactive platform.
The proposition for ANT technology users is now more compelling than ever. Service operators using an ANT solution will now be able to offer their subscribers a co-branded Games4TV package, increasing the range of value-added services they can offer to their subscribers. This, in turn, presents operators with increased opportunities to drive revenues and reduce churn.
"By teaming up with Iacta and enabling ANT Fresco to support delivery of the much sought-after Games4TV package, we have expanded the range of products ANT is able to bring to the TV marketplace," said Rhys Grossman, Senior Vice President, Business Development, ANT Limited. "Delivering high performance, reliable content rendering technology to our customers, together with an extended package of content and applications is integral to our strategy."
"ANT Fresco provides an excellent standards-based platform on which we can provide robust and scaleable games, without having to spend time and money building for platform-specific proprietary technologies," said Laura Buddine, CEO of Iacta. "As a result, we were able to port 12 of our games in a matter of days. Our fast time to market, and our flexible business models make Games4TV one of the best values in interactive TV."
Like ANT's technology, the Games4TV package is suitable for all TV-centric devices such as set top boxes, integrated digital TV sets and DVD players, but can also be used for other devices, such as seat back entertainment systems or screen phones, that also use ANT Fresco as the user interface.
Games4TV is a growing collection of puzzle, strategy, and card games, and is available for portal, pay-per-play, and virtual channel subscription business models. New games are added monthly, and current games include Bijoux, Carom, Herding Cats, Checkers and DepthCharge. Games4TV has proven to be extremely popular with more than 2.4 million games played every month.
ANT plc (www.antplc.com) is a leading provider of digital TV client and consumer electronic software solutions. ANT's unique client solutions allow robust and consistent delivery of digital-media, user interfaces, interactive services and applications to the TV and portable media devices. ANT enables service providers to efficiently create and deploy successful solutions to the market that deliver high value and clear differentiation.
ANT's products are pre-integrated with many industry-leading solutions and are based upon open standards, enabling low-risk, cost-effective roll-out of services, while ensuring flexible client hardware choice with efficient bill of materials. ANT software has been extensively deployed by customers throughout the world including Chunghwa Telecom, Foxconn, France Telecom, Humax, LG/Nortel, Philips, Sagem, Samsung, SaskTel, Telecom Italia and Thomson.
ANT plc's shares are listed on AIM, a London Stock Exchange regulated market, under the ticker ANTP (Reuters: ANTP.L, Bloomberg: ANTP.LN).
About Iacta
Iacta LLC (www.iacta.com) is a consulting and development team with more than fifteen years' experience in interactive television and five years' hands-on experience with tens of thousands of real (paying) iTV users. Iacta has pioneered games on multiple TV platforms, including ANT Fresco. With roots in television, advertising, software development, and project management, Iacta has iTV designers, programmers, and content creators with strong skills and experience on most of the major iTV platforms.
Trademarks
ANT, the ANT logo, Galio, Fresco and PurePlay are all trademarks or registered trademarks of ANT Software Limited. All other brand and product names are trademarks or registered trademarks of their respective owners.
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