ANT Increases Asia Pac Commitment

Opens regional office and appoints new VP

Cambridge 16 August, 2004

ANT Limited, the leading provider of user interface software for TV and consumer electronics, has increased its commitment within the Asia Pacific region with the opening of a Singapore office to be headed by newly-appointed Francis Quek, Vice President, Asia Pacific.

The Asia Pacific office, which will represent ANT to customers in China, Taiwan, Korea, Singapore, India, Japan, Hong Kong and Australasia, has been opened in response to the continued demand for ANT's products and services on a global scale. "The Asia Pacific region has demonstrated one of the most rapid rates of growth in our customer base, with many consumer electronics companies anticipating and responding to interest in digital television and the roll-out of IPTV services," commented Simon Woodward, President and CEO of ANT Limited. "Our customers value the service we offer to ensure that the software we provide is perfectly tailored to their products. This regional representation will allow us to offer the same close, collaborative relationship to our Asia Pacific customers as we currently offer to our European and US customers."

Prior to his appointment as VP Asia Pacific for ANT Limited, Francis Quek was Channel Director of Baan Asia Pacific, responsible for the coordination of business teams located across the region and the implementation of channel and alliance strategies. Quek has more than 20 years' experience of pan-Asian strategic leadership. He is a graduate in Business Administration from the National University of Singapore and speaks fluent English and Mandarin.

"The Asia Pacific region is already a key market for consumer electronics manufacturers," explained Quek, "as digital television and the IPTV sector continue to expand globally, ANT is ideally-positioned locally to work in partnership with manufacturers seeking to add value to their products with lightweight, customisable user interface solutions. I look forward to growing the company here and we are already considering a second office in the region in order to better service the increasing local demand."

ANT's Fresco browsers enable manufacturers of consumer electronics devices to quickly and simply develop standards-based user interfaces, and to incorporate digital content presentation and control into their products. Already extensively deployed in the broadband TV market, Fresco is aimed at appliances such as set-top boxes, digital TVs and DVD players. The company's PurePlay digital media manager provides photo viewing, MP3 audio and video clip playing, slideshow and media management facilities — again designed for use in appliances commonly found in consumers' living rooms, such as TVs, STBs, and DVD players.

About ANT Software Limited

ANT plc (www.antplc.com) is a leading provider of digital TV client and consumer electronic software solutions. ANT's unique client solutions allow robust and consistent delivery of digital-media, user interfaces, interactive services and applications to the TV and portable media devices. ANT enables service providers to efficiently create and deploy successful solutions to the market that deliver high value and clear differentiation.

ANT's products are pre-integrated with many industry-leading solutions and are based upon open standards, enabling low-risk, cost-effective roll-out of services, while ensuring flexible client hardware choice with efficient bill of materials. ANT software has been extensively deployed by customers throughout the world including Chunghwa Telecom, Foxconn, France Telecom, Humax, LG/Nortel, Philips, Sagem, Samsung, SaskTel, Telecom Italia and Thomson.

ANT plc's shares are listed on AIM, a London Stock Exchange regulated market, under the ticker ANTP (Reuters: ANTP.L, Bloomberg: ANTP.LN).

Trademarks

ANT, the ANT logo, Galio, Fresco and PurePlay are all trademarks or registered trademarks of ANT Software Limited. All other brand and product names are trademarks or registered trademarks of their respective owners.

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