ANT Software Appointments to Spearhead Major Push into the Digital TV Market

IPTV software vendor prepares to enter the wider world of digital media

Cambridge, 16 April 2007

ANT Software Limited has announced the appointments of Saleha Williams and Stewart Palmer, as it readies itself for a major push into the digital media market.

Williams joins as Executive VP Commercial from the BBC Technology / Siemens, where she was responsible for setting up and driving the Siemens media and telco business in Asia. Palmer is appointed Engineering Director after joining ANT from Conditional Access company Irdeto.

The speed of change is critical to ANT’s move into this exciting new area and these two high profile appointments demonstrate ANT’s commitment to the broader digital media / telco market. Williams is already defining and implementing ANT’s strategic business and communications strategy to be publicly launched in Las Vegas at NAB (National Association of Broadcasters) in April. She has over 16 years global experience having worked with numerous market leaders including BSkyB, Vodafone, BT, 3 and IBM. Palmer has also worked with a number of leading industry players, including Pace and Irdeto. His role will be to direct ANT’s product and engineering solutions in response to the wider digital media market needs.

Simon Woodward, CEO, ANT Software Limited, said: “We like to surround ourselves with the very best people at ANT, and Saleha and Stewart fall into that category completely. Its going to be an exciting year as we seek to broaden our target market to include media / telco operators whilst maintaining and building on our already impressive market share in the set-top box and media device client software market.

ANT already has a rich heritage in the IPTV market, supplying software and services to around 70 per cent of the market, and is now supplying these services to the wider digital media industry. This will include targeting TV operators, broadcasters, content owners, telcos, cable and satellite operators, as well as continuing with consumer device manufacturers delivering TVs, set top boxes, DVD players, personal media players and digital media adaptors.

Woodward continued: “ANT software offers rock solid delivery of content across multiple platforms and because our solutions are based on open standards, our software can work across any media device – unlike software developed only for PC’s or the web. Our range of flexible, high performance solutions, combined with user-friendly interfaces, mean that we are ideally placed to begin targeting the wider digital media market, and having people of the calibre of Saleha and Stewart on board only makes me more confident we can do it.”

Williams, Palmer and CEO Simon Woodward, will be available at NAB for one to one briefings. ANT has taken a press suite at the Venetian Hotel (Lido boardroom no 3101). To book an appointment and see the latest ANT Galio Client software demonstrations please contact Gerry Grewal at Rainier PR + 44 207 494 6589 or email ggrewal@rainierpr.co.uk

About ANT Software Limited

ANT plc (www.antplc.com) is the leading provider of client software solutions and services to the digital media industry. It develops open-standards-based client software and applications to enable operators to exploit digital media across a broad range of consumer devices from TV’s ,set-top boxes and DVD players , to portable media devices such as mobile phones and personal media players, regardless of content delivery platform.

ANT enables media driven organisations to quickly create and roll-out innovative and successful applications and TV services on any consumer device, enabling operators to attract new subscribers, reduce churn and increase average revenue per user.

ANT’s software has been extensively deployed by customers throughout the world including Scientific Atlanta a Cisco Company, Chunghwa Telecom, Foxconn, France Telecom, Humax, LG/Nortel, Philips, Sagem, Samsung, SaskTel, Telecom Italia and Thomson.

ANT plc's shares are listed on AIM, a London Stock Exchange regulated market, under the ticker ANTP (Reuters: ANTP.L, Bloomberg: ANTP.LN).

Trademarks

ANT, the ANT logo, ANT Galio, ANT Fresco and ANT PurePlay are all trademarks or registered trademarks of ANT Software Limited. All other brand and product names are trademarks or registered trademarks of their respective owners.

Press Contacts
Gerry Grewal
Rainier PR
Tel: 0207 494 6589
Email: ggrewal@rainierpr.co.uk