ANT showcasing Intelligent UI at IPTV World Forum
12th – 14th March 2008, Olympia, London stand 163

IPTV applications developer to showcase new UI Approach

12 March 2008

ANT Software Limited, the user experience interface specialist, will be demonstrating its new Intelligent User Interface (UI) design on stand 163 at this year’s IPTV World Forum.

At the core of this new UI is a function that builds a profile of the user behavior based on the viewing habits which can be logged by ANT Galio, ANT’s next generation platform for TV delivery.
Every remote control key press is processed by ANT Galio meaning this information can be logged and used to help filter the mass of content available. ANT has also explored how broadcasters can launch bespoke creative advertising and sponsorship initiatives that are not possible through regular broadcast channels.

ANT’s fresh approach to UI design has been developed in response to the ever increasing volume of content available to users arriving from an increasing number of sources ranging from social networking sites, video on demand portals, traditional broadcasts through to personal content held on PC’s, portable media players and games consoles.

ANT will also take part in a debate at the IPTV World Forum. The panel will discuss how the IPTV industry can increase profits by offering value added services through technology such as on-demand-TV, remote access, user generated content, video-sharing and community services.

IPTV is set to play a huge role in the future of media but those operating in this market need to understand how they can monetise the large audience and the potential of the technology. The panel, “How can IPTV increase average revenue per user (ARPU)?” will take place at 12.30pm on 12th March at the IPTV World Forum, London. To register for the conference please visit www.iptv-forum.com.

Simon Woodward, CEO ANT Software Limited, said, "ANT Galio allows us to collect behavioral information which, if used correctly can be extremely powerful. Strong IPTV market growth is being forecast by analysts with some predicting as many as 103 million subscribers by 2011*. However, there are many organisations not yet ready to take advantage of the huge potential of the industry. Although many marketers baulk at the challenge faced by fragmented audiences, IPTV should be viewed as an opportunity for greater targeting. Those that can understand the potential of the IPTV market are well placed to shake up the media industry.”

About ANT Software Limited

ANT plc (www.antplc.com) is the leading provider of client software solutions and services to the digital media industry. It develops open-standards-based client software and applications to enable operators to exploit digital media across a broad range of consumer devices from TV’s set-top boxes and DVD players, to portable media devices such as mobile phones and personal media players, regardless of content delivery platform.

ANT enables media driven organisations to quickly create and roll-out innovative and successful applications and TV services on any consumer device, enabling operators to attract new subscribers, reduce churn and increase average revenue per user.

ANT’s software has been extensively deployed by customers throughout the world including Scientific Atlanta a Cisco Company, Chunghwa Telecom, Foxconn, France Telecom, Humax, LG/Nortel, Philips, Sagem, Samsung, SaskTel, Telecom Italia and Thomson.

ANT plc's shares are listed on AIM, a London Stock Exchange regulated market, under the ticker ANTP (Reuters: ANTP.L, Bloomberg: ANTP.LN).

Press Contacts

Tim Hoang
Rainier PR
Tel: 0207 494 6599
Email: thoang@rainierpr.co.uk