ANT appoints Keith Armour as Business Development Manager

ANT strengthens the team to accelerate its growth

Cambridge UK, 11 November 2003

ANT Limited a leading provider of content-rendering solutions for TV, PVR and other consumer electronics devices, has strengthened its business development team with the appointment of Keith Armour. Armour will help to build ANT's EMEA business through new account acquisition and promotion of ANT's latest technologies, which include PurePlay, the recently launched Digital Media Management software for consumer electronics devices.

"ANT's focus on interactive, user interface and digital media management software, makes us the first choice in content rendering for consumer electronics and content providers," said Stephen Reeder, Executive Director of Sales and Marketing. "The appointment of Keith Armour will significantly enhance our strength in growing and consolidating ANT's market leading position."

Keith Armour brings to ANT more than 15 years' commercial experience in the consumer electronics and broadcast marketplaces. Most recently Armour headed up UK operations for Netgem, successfully launching the company into the UK 'Freeview' set-top-box market. Previous experience has included roles as UK Marketing Director for consumer electronics brand Grundig and DTH Sales Manager for B-Sky-B.

About ANT Software Limited

ANT plc (www.antplc.com) is a leading provider of digital TV client and consumer electronic software solutions. ANT's unique client solutions allow robust and consistent delivery of digital-media, user interfaces, interactive services and applications to the TV and portable media devices. ANT enables service providers to efficiently create and deploy successful solutions to the market that deliver high value and clear differentiation.

ANT's products are pre-integrated with many industry-leading solutions and are based upon open standards, enabling low-risk, cost-effective roll-out of services, while ensuring flexible client hardware choice with efficient bill of materials. ANT software has been extensively deployed by customers throughout the world including Chunghwa Telecom, Foxconn, France Telecom, Humax, LG/Nortel, Philips, Sagem, Samsung, SaskTel, Telecom Italia and Thomson.

ANT plc's shares are listed on AIM, a London Stock Exchange regulated market, under the ticker ANTP (Reuters: ANTP.L, Bloomberg: ANTP.LN).

Trademarks

ANT, the ANT logo, Galio, Fresco and PurePlay are all trademarks or registered trademarks of ANT Software Limited. All other brand and product names are trademarks or registered trademarks of their respective owners.

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