ANT appoints product manager to drive Fresco success

Cambridge, UK, 6 July 2004

ANT Limited, the leading provider of user interface software for TV and consumer electronics, has appointed Andrew Bovingdon as product manager for its evolving range of embedded browser products, including Fresco and Fresco Lite.

In his new role, Bovingdon is responsible for identifying and developing new worldwide market opportunities for the Fresco product family. He will also drive product development to meet the changing needs of ANT's key markets, especially the rapidly growing TV over IP and cable-TV sectors.

Bovingdon joins ANT from Microsoft Research Ltd. where his position as marketing manager for research activities across Europe, the Middle East and Africa demanded a strategic view and close liaison with Microsoft Corporation centres around the world. Previously he worked at Santa Cruz Operation Inc. where he was instrumental in the development and management of the flagship Tarantella web-enabling product, which subsequently became a separate company.

"I am pleased that Andrew has joined our rapidly expanding team", said Stephen Reeder, ANT's Executive Director, Sales and Marketing. "His skills and expertise will help us to cement our market leading position and capitalise on the significant market growth ANT has helped create."

ANT's Fresco browsers enable manufacturers of consumer electronics devices to quickly and simply develop standards-based user interfaces, and to incorporate digital content-rendering into their products. Already extensively deployed in the broadband TV market, Fresco is aimed at appliances such as set-top boxes, digital TVs and DVD players. The company's PurePlay digital media manager provides photo viewing, MP3 audio and video clip playing, slideshow and media management facilities – again designed for use in appliances commonly found in consumers’ living rooms, such as TVs, STBs, and DVD players.

About ANT Software Limited

ANT plc (www.antplc.com) is a leading provider of digital TV client and consumer electronic software solutions. ANT's unique client solutions allow robust and consistent delivery of digital-media, user interfaces, interactive services and applications to the TV and portable media devices. ANT enables service providers to efficiently create and deploy successful solutions to the market that deliver high value and clear differentiation.

ANT's products are pre-integrated with many industry-leading solutions and are based upon open standards, enabling low-risk, cost-effective roll-out of services, while ensuring flexible client hardware choice with efficient bill of materials. ANT software has been extensively deployed by customers throughout the world including Chunghwa Telecom, Foxconn, France Telecom, Humax, LG/Nortel, Philips, Sagem, Samsung, SaskTel, Telecom Italia and Thomson.

ANT plc's shares are listed on AIM, a London Stock Exchange regulated market, under the ticker ANTP (Reuters: ANTP.L, Bloomberg: ANTP.LN).

Trademarks

ANT, the ANT logo, Galio, Fresco and PurePlay are all trademarks or registered trademarks of ANT Software Limited. All other brand and product names are trademarks or registered trademarks of their respective owners.

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