ANT Explores The Future of Entertainment with English & Pockett at Internal ITV Event
Branding & Software solutions providers demonstrate power of IPTV
London, 04 December 2007
ITV's Imagine unit is working with ANT and English & Pockett (E&P) on a one-off project for an internal ITV event called Future of Entertainment. ANT is a leading provider of software solutions and services enabling broadcasters, telco operators and cable and satellite companies to deliver compelling digital media content to consumers, and has looked at how television will evolve and the impact that IPTV will have on this.
ITV Imagine was set up in 2006 with the objective of bringing new and innovative ideas to ITV. The division’s remit includes looking at the development of content and programming, but also at the future of the medium of television itself. This includes revenue models, repurposing content for MP3 players and mobile phones, and of course, IPTV.
2007 Research from the Centre for Telecoms Research (CTR) revealed that the number of UK households watching TV delivered via an internet connection will rise from an estimated 80,000 in 2006 to around 1.5m by 2011. ANT and E&P will explore new advertising, sponsorship and branding strategies all facilitated by advances in IPTV.
ANT is working with brand experts E&P to develop a dynamic user interface for ITV Imagine that demonstrates advances that are possible using current IPTV systems. In addition to this, E&P are also demonstrating a futuristic approach featuring a personalised user experience that reaches far beyond anything available in today’s market.
Simon Woodward, CEO ANT plc, said, "There’s no doubt that television needs to take a serious look at its advertising model, as the way in which people consume television is changing rapidly. For IPTV solutions, the user interface has real potential for hosting new advertising models, especially as we move towards the personalised one-to-one targeting of consumers.”
About ANT Software Limited
ANT plc (www.antplc.com) is the leading provider of client software solutions and services to the digital media industry. It develops open-standards-based client software and applications to enable operators to exploit digital media across a broad range of consumer devices from TV’s, set-top boxes and DVD players, to portable media devices such as mobile phones and personal media players, regardless of content delivery platform.
ANT enables media driven organisations to quickly create and roll-out innovative and successful applications and TV services on any consumer device, enabling operators to attract new subscribers, reduce churn and increase average revenue per user.
ANT’s software has been extensively deployed by customers throughout the world including Scientific Atlanta a Cisco Company, Chunghwa Telecom, Foxconn, France Telecom, Humax, LG/Nortel, Philips, Sagem, Samsung, SaskTel, Telecom Italia and Thomson.
ANT plc's shares are listed on AIM, a London Stock Exchange regulated market, under the ticker ANTP (Reuters: ANTP.L, Bloomberg: ANTP.LN).
About English & Pockett
English & Pockett specialise in the creation of on-screen brand identities and branded content for IPTV, TV and sports organisations all over the world.
E&P has offices in London and Singapore and their clients include BBC Global Channels London, UEFA (Champions League and EURO 2008 branding), Discovery Networks, Disney and NOW TV.
