TV Broadcasters and Operators
Brand Affinity & Consumer Loyalty
The ANT Galio Suite seamlessly integrates broadcast services with on-demand content, in a single unified consumer experience; this standards-based service platform is particularly suitable for the current and future needs of today's terrestrial, satellite or cable network broadcasters and operators.
The traditional concept of simply choosing which channel to watch is changing; the consumer wants to enjoy a wide selection of media from both traditional scheduled services and on-demand TV. In this highly fragmented market, content and broadcast brands must relate directly to consumers by building personal programming – “My TV” will be highly influenced by brand affinity, availability of content, ease of access or navigation and ultimately building loyalty.
The ANT Galio Suite enables TV broadcasters and operators to define both the service offering and user experience and thus retain more control of the consumer interactively. By owning the user experience, content owners and broadcasters are able to manage the content, the brand and the service experiences across multiple devices and networks. The ANT Galio Suite offers content and broadcast owners the ability to specify a complete platform architecture and a set of open, standards-based APIs that not only support core TV services but also offer a robust and proven capability to deliver a wide range of new services.