TV Broadcasters and Operators

Brand Affinity & Consumer Loyalty – watching by channel alone is not the future

The ability of the ANT Galio Suite to seamlessly integrate both broadcast content and on-demand content, in a single unified consumer experience, make this standards-based service platform particularly suitable for the current and future needs of today's terrestrial, satellite or cable network broadcasters and operators.

The traditional selection of a channel to watch is changing; the consumer wants to enjoy both a wide selection of scheduled and on-demand TV. In this highly fragmented market, Content and Broadcast Brands must relate directly to consumers by building personal programming – “My TV” is going to be highly influenced by brand affinity, availability of content, easy of access or navigation and ultimately building loyalty.

The ANT Galio Suite enables TV Broadcasters and Operators to define both the service offering and user experience and thus retain more control of the consumer interactively. By owning the User Experience, content owners and broadcasters are able to manage the content, the brand and the service experiences across multiple devices and networks. The ANT Galio Suite offers content and broadcast owners the ability to specify “once” a complete platform architecture and open standard API’s that enable core TV services, extended services such trick play and catch up TV but also offer a robust capability to enable new services such as private walled garden portals or enhanced services like Network PVR, Push VoD or WEB2.0 managed services.